digital marketing

A writer and writings, a comprehensive affair

It is not so hard to write. All it takes to write is a mere will to write. The words start flowing, the letters start pairing up; making sentences. But what makes a sentence more than just readable? If one is a writer or if one is an enthusiast or an avid reader, it is no surprise to wonder what makes certain writings so attractive? How can some writings speak more than the words written? Now, that’s what makes the distinction between great writing and average writing.

But it is a fact that when one is writing, they should not be bothered about the gradations and ranks of their level of writing. They should be worried about conveying what they want to write in a way that it is best understood. It’s all about how one writes the ‘what’ they write, and in a way that it is understood the way it is intended.

A writer can worry about the language later, it is the idea that acts as a soul of any writing. It is only common to see some writings that appear grammatically sound but speak nothing. These writings have complicated terminology that suits the likes of the elite, the classy terms. But when one cuts into the body of this content, there is no soul. There is no idea behind these sugarcoated words.

The content that a writer writes can be anything. It can be an underwear brand that the writer writes for, it is nothing inferior. No subject is inferior when it comes to writing. If one is writing about underwears, they must not make it sound inferior. It’s a necessary thing that we all wear, and there is nothing to be ashamed of. Similarly, there are many subjects writers feel ashamed and stop doing their jobs to describe them better.

Take ‘anarchy’ for example, or in the modern-day, a ‘feminist’ is turning into a negative term. It is the writer that should take the blame for not describing the term correctly, or defending the negative use of the term. The writer takes the job without understanding the power held. What is written is never forgotten. It’s an idea that a writer implants into brains through letters and words.

It is not a mere sugarcoated paragraph that one writes. It’s a seed that can create a tree of thoughts giving birth to different seeds in the reader’s mind. Never forget that it is the idea that is before the presentation. Presentation is equally important too. It is a mutual dependency. Without an idea, even a fantastic presentation appears soulless. And without a proper presentation, the idea appears raw and naked.

We have reached a point, that we don’t like things naked. Even if we did, we would never agree. The first instinct at the sight of the naked is to close one’s eyes regardless of their feelings towards the visual. Such is the scenario of an idea without an adequate presentation. Think of the presentation as ‘idea presented in as understandable and as acceptable to common mind’.

We might have the urge to write something unacceptable, but if one desires a reader to comprehend the writing. The compromise of writing in a common language happens. If the reader is not a concern, if it is a journal that one writes; only then can one be excused for the crime of writing something incomprehensible.

Write to speak; to communicate. We always have our personal diaries to write things that only we understand.

Elements For Writing A Fiction Using Real Incidents.

Fiction is one of the most prominent forms of story writings. It is also one of the predominant and one of the oldest forms of writing. In general, most of the movies and series are based on fiction. Fictional writing can be described as a story meant to entertain or carry an author’s point. In this article, let us try to understand the things which are very crucial to write a fiction using real incidents.

Before we proceed if you want to know on how to write an effective article? or want to know more on content writing, click on the highlighted words.

The following are the crucial ingredients to write good fiction using real incidents.

1. Character: The character is one of the essential parts of fiction. As the story is fiction, you can have full freedom of the character. It is like holding one of the most powerful guns and shooting anyway you want. You can take a character, add your elements and escalate the hell out of it.

Many of the experts suggest not to include yourself in the story. But if you can separate the experience as it is and imagine that you are sharing your experience with your rational part of the brain and stay truthful to it, you can write the best fiction. Remember, no one can narrate your story or intention better than you.

2. Theme: As the character has a free flow in fiction, the authors tend to break the theme and go beyond it. The most important is that your character has freeflow in the story, but the theme of the story should be the same. You cannot break the walls of the theme and deviate the story from it. Stick to a theme and let the story flow.

3. Narration: This is my favourite part of fiction; you can use any narration to write fiction. You can write a poem, sonnet, first-party narration, third party narration so and so forth. Any narration can blend very well with fiction. You need to pick the one which you are good at and go with it.

4. Relate The Story To The Reader: It is good if we can relate the story of the character to the reader. By this, the reader gets curiosity to keep on reading and feels involved. You can relate by adding common elements in our day to day lives. Like you can create a situation when your character is driving, cooking etc., By doing this, the story feels natural and will have a good flow.

5. Editing: This is one of the crucial parts of fiction writing. After you have finished writing and before you publish your story, take a small break. Move out of the room, relax for some time, come back and read it from a readers point of view. By doing this, you can remove or add elements to your story. This improves the quality of the story in all the ways possible. It also acts as a proof reading for yourself so that can make necessary changes for the story.

If you follow the above described elements correctly, you can write one of the best fictions possible.

Content writing, the least embraced form of writing

We can see that many bloggers, like us, of course, have started content writing in their blogs, or they write for contracts. But what is this content? Where does it come? Well, like any other forms of writing, it comes within the brain of a writer. Content writing, usually seen as a money-making idea for writers, is much more than just some contract. What content is but the voice of a person!

No matter how many articles content writers study to write an original article, the words that come out on the empty document have some originality. And that originality lies in the voice of the author. The author might not put a steady focus in the words that they are writing, but involuntarily the choice of words and framing of sentences shout their voices out. The essence of the writer takes these articles forward.

The essence of content writing

You, as a content writer, might be writing some piece of work that doesn’t fascinate you at all. Maybe you are writing about something you always love. Regardless of the topic, your opinion, negative or positive, gets embedded in the tone of your writings. One can tell if you wrote the article with your full interest or zero interest just by reading out the lines that you have written. This boring-writing happens when you write your un-favourite essay and are just writing something to fill the words.

Your tone, essence and opinions are what you need to be careful. You can not just write whatever you want because content writing might be a side-income for you, but for many who read the blogs to find answers, it is a piece of information. You can solve this issue of disinterest by treating the article as a piece of information. If you are writing about paint boxes, make sure that you are not giving out false information because some reader thinks it to be true. You need to verify the information you are reading out in different articles. That is why people say to read more to write more.

The back-end of content writing

On the front-end, content writing is all about form. The format that you are writing is crucial if you are writing for websites. There is a particular pattern so that your blog pops out when someone searches for a relevant topic. The form exists, and it becomes your duty to edit the article in a way that it respects the norms of content writing. But what is the back-end of this process? There are few things, generalised, that usually fit for the back-end process. It might vary with writers, but it is broad enough to include most of them.

1) Research

Research plays a significant role in content writing. As a content writer, you need not be aware of a lot of things, but you need to be mindful of the things that make you knowledgeable quickly, like Google! All you need to do is google the topic, read pre-existing articles on the topic to get a perspective. Now, you can choose to paraphrase the subject, but what’s the fun? Never decide to paraphrase until you have a time limit and you don’t have an option. If you do have a lot of time and options, choose to research the topics and form an understanding and perspective on the issue.

2) Deciding a narrative

Every content has a story behind it. It is the job of a content writer to write in a way that the information is conveyed. There are different ways to write an article to share a piece of information. You can choose to write directly as what it is, or you can choose to break down the data into several little bits and put it out as ‘Several things of something’. If you decide to write directly, you need to make sure that it fits the form. Form of writing according to SEO (search engine optimisation) is a topic of another article. You can read it here if you are interested in the form.

3) Choice of words

As we have discussed earlier, it is the choice of words and framing that decide your essence. You need to choose the words wisely in a way that the article is not dull and at the same time conveying more information. The most effective way of writing is by choosing fewer words to tell more. Your contracts indeed demand a certain number of words for each article. But do not just write anything randomly to extend the article. I could have written, “do not just write anything randomly just for the purpose of extending an article”. But instead of that, I used “to extend” which saved three unnecessary words that extend the work.

Write for yourself

This sentence is something that might appear as a cliche, but yet real. You need to remember that content writing is not another option to earn more bucks. You write for yourself, and you write to express. Without the expression, thousands of words you write become cannon fodder. Even if you paraphrase other articles, lift their context and paste them in your words, make sure that there is an expression of your own. Because again, content writing, like any writing is for yourself! No matter what you are writing, it becomes a product that you have produced. What great is a product that doesn’t have an expression of its maker! Embrace yourself as a content writer, because it is not inferior to any other forms of writing!

How to write an effective article?

Writing an effective article is every blogger’s dream. Though many people want to write, only a few can ace the skill. And there’s a reason for it. You might have been writing for many weeks now, but still, you don’t think your article is an amazing piece to read. Believe me; every writer will feel the same, unless and until he finds out the tips on how to write an effective article.

Let me keep this simple for you. There is a simple framework to write an effective article. In this article, I will explain to you what is that framework and how you can use it in your write-ups to make an SEO-friendly article.

THE FRAMEWORK TO WRITE AN EFFECTIVE ARTICLE-

How to write an effective article- framewrok

Now that you see the framework in the image, you must be able to understand that it takes a certain amount of effort to frame your article. But when you follow this framework, you will surely be able to see the difference the framework makes on your article.

Why should one follow the framework?

Everyone wants things sorted. No one likes to spend a lot of time understanding what we wrote. When we follow the framework, it becomes easy for the reader to understand the context of the article, and it might drive his interest to read the article until the end.

Will this make my article SEO-friendly?

No, there are a lot of SEO rules that we need to understand to make our content SEO-friendly. But, I will explain to you in-brief what can be done. Follow these tips to make your article SEO-friendly.

Chose a focus keyphrase. It would be best if you chose a word or a fragment which you would want the reader to focus on. Make sure you use the key phrase at least 2-5% of your content. Make sure you include it in your title, sub-headings, introduction and meta-description.
Length of the article. Too short or too long can make your article boring. So make sure your content stays between 300-1500 words. If you think, the content is big; you can write the topic in two parts by linking them to each other.
Linking of the other content. Use links related to other articles to grab viewer’s attention. You can use the links of other websites too!
Make sure your article is friendly and easy to read. Good vocabulary that is easy to understand won’t hurt! Make sure your grammar and spellings are on point.
Use images that are relevant to your content and see if you can use alternative text for the same (alt-text).

Keep in mind that whatever topic you chose to write, you should have a clear opinion about that. Though our opinions change with time, the change should occur under a certain logic. Another persons’ opinion should never influence yours just because that person is well-spoken. When you try to project someone else’s opinions in your articles just because it is getting eyeballs, you lost yourself already! A writer should always have a clear mind while writing things and that’s what makes the best writer.

Though it is pretty much clear for you now on how to write an effective article, you might still face problems while writing. It is okay! You remember that quote, “Rome wasn’t built in a day” right?

You can also read, how to grow the SEO of your website with latest trends in 2020!

Simple digital marketing trends to grow the SEO of your website in 2020

New sites are launching each day, and every day, there is a competition that is growing online. To overcome this competition, one needs to be a step ahead with new SEO trends. SEO strategy is now the most important thing of digital marketing for the websites to top the position of Google search.

To help you crack the competition, we have come up with nine simple digital marketing trends that can help you improve SEO of your website.

1. Mobile-friendly website for ranking-

A site that doesn’t have a mobile-friendly UX (User interface) may lose the vast majority of its clients. As innovation in how individuals discover data through their cell phones is increasing that it’s insufficient to have a versatile site simply.

According to the Google algorithm, MobileGeddon, your pages must be improved for mobile phones to rank higher. Also, remember that the higher your Google ranking, the more visibility your page gains.

2. Snippets over more search-

Every year Google comes up with new ideas to ease the search experience for people. This year ‘position 0’ is where Google is focussing on, i.e., featured snippets. They generally appear above the first organic search result. Try to provide clear answers in the FAQs of your website, which helps you gain more clicks than before as your website will appear in the snippet. Do you know that 54.68% of clicks are generated from snippets?

Try including more relevant and engaging content that attracts readers to click.

3. Influencer marketing-

Since 2018 marketers have increased investment in influencers as people are more likely to find interest in products endorsed by influencers. As backlinking is one of the best strategies in ranking the website, you can ask your influencers to create content that can be backlinked to your site.

4. Make sure you create a secure website-

User safety is one of the most important things that need to be considered while designing a website. If your user doesn’t feel safe or sees a not secure warning on the website, he is sure to leave the site as quickly as possible. Enable Https Protocol to your website, which gives a secure connection.

secure website for user friendly experience

5. Voice search-

With the developing utilization of mobiles, voice search is turning into a mainstream pattern among web searches. These enquiries are not exclusively done on phones. However, they can likewise be performed on voice associates, for example, the Amazon Echo, Samsung Smart TV, Voice Pod, and many others.

Realizing how you can streamline your site for voice search can assist you with producing organic traffic.

6. Video ads-

Studies from Google and different associations show that 6 out of 10 individuals would prefer to watch online videos than TV. From various perspectives, it appears that YouTube has now become the new TV. A quality video can draw in a massive audience.

To engage more individuals with your videos, you have to advance it for search audience. To do this, the proper utilization of keywords in the portrayal and feature of your video ensures that the video arrives at the most significant number of individuals who are keen regarding that matter.

7. CTR and Dwell Time-

As individuals become acclimated online and data readily available, click-through rates(CTR) and dwell time will matter much more to the SEO goals.

The two measurements are important as they show an exceptional understanding of the online visitor. The time allotment that somebody waits on a page can coincidentally let you know how interested they are in your content. The additional time spent on a page demonstrates how fulfilled an individual is in finding what they are searching for.

One thing to note in SEO is that the dwell time is different from CTR.

8. High-Quality Content-

Online promotions work highly for driving business, yet we’ll see that they’ll get much costly in the coming years. Also, sadly, there’s no assurance that clients will react to your promotions. That’s the biggest reason making top-notch content is an essential component of successful SEO techniques. The audience needs content that is significant, useful, and informative. People head to search engines with questions, and your website page needs to convey answers.

Content must be full-fledged and follow a structure that makes it simple to explore and peruse. Useful and quality articles are the main kind of content that will grow a site’s prevalence in 2020 and the past. Online customers rush to distinguish and disregard pages or blog articles that are too sale-sy. As indicated by the Economist Group’s “Coming up short” Report, “71% of perusers state they were not interested in reading the content that appears to be an attempt to sell something.”

What individuals need is informative content conveyed to them in a simple to process structures, for example, blog entries, videos, digital broadcasts, infographics, and so on. We, as one of the top digital marketing agencies in India, ensure to write high-quality content for our clients.

9. Excellent Digital Experience-

If your website page has complex UI, the visitors will find it unlikely to visit.

It’s demonstrated that the audience leaves a site page if it doesn’t load quickly. Even a few seconds of delay in page loading time can bring about a tremendous error for your business.

When you improve your page speed, you additionally should concentrate on the client experience. Website map ought to be coherent and clear. Try to not utilize words or language that is complex to your audience. While you might think something is imaginative or smart, you need to imagine your audience’s perspective. Would they understand what you mean in a brief moment? If not, they’ll leave your page and come back to the SERP.

We, as one of the best digital marketing agencies in India design sites, to make it easy for users to understand with clear UI.

Search engine optimization(SEO) is fundamental today for every organization. It is not only about using keywords but also about optimizing the content. It is all about easing the users’ experience and creating relevant content that helps your website to rank higher. If you need help in digital marketing regarding SEO, feel free to contact us.