We can see that many bloggers, like us, of course, have started content writing in their blogs, or they write for contracts. But what is this content? Where does it come? Well, like any other forms of writing, it comes within the brain of a writer. Content writing, usually seen as a money-making idea for writers, is much more than just some contract. What content is but the voice of a person!
No matter how many articles content writers study to write an original article, the words that come out on the empty document have some originality. And that originality lies in the voice of the author. The author might not put a steady focus in the words that they are writing, but involuntarily the choice of words and framing of sentences shout their voices out. The essence of the writer takes these articles forward.
The essence of content writing
You, as a content writer, might be writing some piece of work that doesn’t fascinate you at all. Maybe you are writing about something you always love. Regardless of the topic, your opinion, negative or positive, gets embedded in the tone of your writings. One can tell if you wrote the article with your full interest or zero interest just by reading out the lines that you have written. This boring-writing happens when you write your un-favourite essay and are just writing something to fill the words.
Your tone, essence and opinions are what you need to be careful. You can not just write whatever you want because content writing might be a side-income for you, but for many who read the blogs to find answers, it is a piece of information. You can solve this issue of disinterest by treating the article as a piece of information. If you are writing about paint boxes, make sure that you are not giving out false information because some reader thinks it to be true. You need to verify the information you are reading out in different articles. That is why people say to read more to write more.
The back-end of content writing
On the front-end, content writing is all about form. The format that you are writing is crucial if you are writing for websites. There is a particular pattern so that your blog pops out when someone searches for a relevant topic. The form exists, and it becomes your duty to edit the article in a way that it respects the norms of content writing. But what is the back-end of this process? There are few things, generalised, that usually fit for the back-end process. It might vary with writers, but it is broad enough to include most of them.
1) Research
Research plays a significant role in content writing. As a content writer, you need not be aware of a lot of things, but you need to be mindful of the things that make you knowledgeable quickly, like Google! All you need to do is google the topic, read pre-existing articles on the topic to get a perspective. Now, you can choose to paraphrase the subject, but what’s the fun? Never decide to paraphrase until you have a time limit and you don’t have an option. If you do have a lot of time and options, choose to research the topics and form an understanding and perspective on the issue.
2) Deciding a narrative
Every content has a story behind it. It is the job of a content writer to write in a way that the information is conveyed. There are different ways to write an article to share a piece of information. You can choose to write directly as what it is, or you can choose to break down the data into several little bits and put it out as ‘Several things of something’. If you decide to write directly, you need to make sure that it fits the form. Form of writing according to SEO (search engine optimisation) is a topic of another article. You can read it here if you are interested in the form.
3) Choice of words
As we have discussed earlier, it is the choice of words and framing that decide your essence. You need to choose the words wisely in a way that the article is not dull and at the same time conveying more information. The most effective way of writing is by choosing fewer words to tell more. Your contracts indeed demand a certain number of words for each article. But do not just write anything randomly to extend the article. I could have written, “do not just write anything randomly just for the purpose of extending an article”. But instead of that, I used “to extend” which saved three unnecessary words that extend the work.
Write for yourself
This sentence is something that might appear as a cliche, but yet real. You need to remember that content writing is not another option to earn more bucks. You write for yourself, and you write to express. Without the expression, thousands of words you write become cannon fodder. Even if you paraphrase other articles, lift their context and paste them in your words, make sure that there is an expression of your own. Because again, content writing, like any writing is for yourself! No matter what you are writing, it becomes a product that you have produced. What great is a product that doesn’t have an expression of its maker! Embrace yourself as a content writer, because it is not inferior to any other forms of writing!
Penfluky 