Search engine optimization

Simple digital marketing trends to grow the SEO of your website in 2020

New sites are launching each day, and every day, there is a competition that is growing online. To overcome this competition, one needs to be a step ahead with new SEO trends. SEO strategy is now the most important thing of digital marketing for the websites to top the position of Google search.

To help you crack the competition, we have come up with nine simple digital marketing trends that can help you improve SEO of your website.

1. Mobile-friendly website for ranking-

A site that doesn’t have a mobile-friendly UX (User interface) may lose the vast majority of its clients. As innovation in how individuals discover data through their cell phones is increasing that it’s insufficient to have a versatile site simply.

According to the Google algorithm, MobileGeddon, your pages must be improved for mobile phones to rank higher. Also, remember that the higher your Google ranking, the more visibility your page gains.

mobile friendly experience

2. Snippets over more search-

Every year Google comes up with new ideas to ease the search experience for people. This year ‘position 0’ is where Google is focussing on, i.e., featured snippets.  They generally appear above the first organic search result. Try to provide clear answers in the FAQs of your website, which helps you gain more clicks than before as your website will appear in the snippet. Do you know that 54.68% of clicks are generated from snippets?

Try including more relevant and engaging content that attracts readers to click.

3. Influencer marketing-

Since 2018 marketers have increased investment in influencers as people are more likely to find interest in products endorsed by influencers. As backlinking is one of the best strategies in ranking the website, you can ask your influencers to create content that can be backlinked to your site.

4. Make sure you create a secure website-

User safety is one of the most important things that need to be considered while designing a website. If your user doesn’t feel safe or sees a not secure warning on the website, he is sure to leave the site as quickly as possible. Enable Https Protocol to your website, which gives a secure connection.  

secure website for user friendly experience

5. Voice search-

With the developing utilization of mobiles, voice search is turning into a mainstream pattern among web searches. These enquiries are not exclusively done on phones. However, they can likewise be performed on voice associates, for example, the Amazon Echo, Samsung Smart TV, Voice Pod, and many others.

Realizing how you can streamline your site for voice search can assist you with producing organic traffic.

voice search optimization

6. Video ads-

Studies from Google and different associations show that 6 out of 10 individuals would prefer to watch online videos than TV. From various perspectives, it appears that YouTube has now become the new TV. A quality video can draw in a massive audience.

To engage more individuals with your videos, you have to advance it for search audience. To do this, the proper utilization of keywords in the portrayal and feature of your video ensures that the video arrives at the most significant number of individuals who are keen regarding that matter.

7. CTR and Dwell Time-

As individuals become acclimated online and data readily available, click-through rates(CTR) and dwell time will matter much more to the SEO goals.

The two measurements are important as they show an exceptional understanding of the online visitor. The time allotment that somebody waits on a page can coincidentally let you know how interested they are in your content. The additional time spent on a page demonstrates how fulfilled an individual is in finding what they are searching for.

One thing to note in SEO is that the dwell time is different from CTR.

8. High-Quality Content-

Online promotions work highly for driving business, yet we’ll see that they’ll get much costly in the coming years. Also, sadly, there’s no assurance that clients will react to your promotions. That’s the biggest reason making top-notch content is an essential component of successful SEO techniques. The audience needs content that is significant, useful, and informative. People head to search engines with questions, and your website page needs to convey answers.

Content must be full-fledged and follow a structure that makes it simple to explore and peruse. Useful and quality articles are the main kind of content that will grow a site’s prevalence in 2020 and the past. Online customers rush to distinguish and disregard pages or blog articles that are too sale-sy. As indicated by the Economist Group’s “Coming up short” Report, “71% of perusers state they were not interested in reading the content that appears to be an attempt to sell something.”

What individuals need is informative content conveyed to them in a simple to process structures, for example, blog entries, videos, digital broadcasts, infographics, and so on. We, as one of the top digital marketing agencies in India, ensure to write high-quality content for our clients.

9. Excellent Digital Experience-

If your website page has complex UI, the visitors will find it unlikely to visit.

It’s demonstrated that the audience leaves a site page if it doesn’t load quickly. Even a few seconds of delay in page loading time can bring about a tremendous error for your business.

When you improve your page speed, you additionally should concentrate on the client experience. Website map ought to be coherent and clear. Try to not utilize words or language that is complex to your audience. While you might think something is imaginative or smart, you need to imagine your audience’s perspective. Would they understand what you mean in a brief moment? If not, they’ll leave your page and come back to the SERP.

We, as one of the best digital marketing agencies in India design sites, to make it easy for users to understand with clear UI.

Search engine optimization(SEO) is fundamental today for every organization. It is not only about using keywords but also about optimizing the content. It is all about easing the users’ experience and creating relevant content that helps your website to rank higher. If you need help in digital marketing regarding SEO, feel free to contact us.

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